First #INSTYLETOUR Celebrates Sinks, Art and Tweeps: Press Release

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Twitter-inspired social media gathering attracts national sponsorship, interior
design bloggers and original artwork!

Boston, MA: What began as a desire to bring regional design bloggers together in
real life has morphed into a celebration of inspiration and excellence in art and design
for over twenty-five interior designers from the Boston area and beyond. The two-
part event on Tuesday, October 2nd, sponsored by Blanco America and internationally-
acclaimed artist Giovanni DeCunto, is being held at north-end restaurant Villa Franceso
then moving to DeCunto’s studio for a special viewing. Highlights of the event will be an
interactive presentation from Blanco representatives and a draw for an original piece of
Giovanni DeCunto’s art.

Art by Giovanni De CuntoCourtesy artist’s website.

Blanco Purus 1 Faucet in Truffle

The Blanco Purus faucet with Side Spray in Anthracite mix is elegant and brings a bit of additional color to the counter top.I love that it comes in all sorts of colors to coordinate with the kitchen materials.

The idea for this event, labeled with hashtag #instyletour on twitter, was born at a July
2012 tweetup hosted by local interior designer Andie Day and Vermont-based builder-
turned-social-media-specialist Todd Vendituoli. “Art, interior design and fashion continue
to overlap as today’s technology-infused lifestyle evolves,” explains, Andie Day. “We
know that bloggers play an important role in communicating trends to consumers. We
wanted to continue to push that envelope by exposing designers to manufacturers with
beautiful, functional pieces for the home and unique styles of fine art. We’re excited
about our first #instyletour evening.”

“Blanco America embraced the concept right away,” adds Vendituoli. “They see the
value in harnessing the power of design blogs and talking about their beautifully-crafted
sinks and faucets to such a targeted audience. Exposing their product to an audience so
heavily immersed in communicating good design is invaluable.”

Day and Vendituoli hope to roll out the #instyletour concept to other design-centric
markets such as Miami and San Francisco. The goal is to provide venues for those
who have met via twitter to meet face to face and interact with brands that provide
products to the design industry. “Face to face connections are still incredibly important,”
says Vendituoil. “We all ‘talk’ virtually all the time, but now we’ll be in the same location
learning more about design and art, and making our connections even stronger.”

Members of the media who wish to attend the first #instyletour night, contact organizer
Andie Day at 978-500-8172 or aday@andieday.com.

I personally cannot wait to attend this private event and am so thankful to Andie and Todd for coming up with these opportunities to meet fellow designers, bloggers and vendors. It is so enriching to exchange ideas and meet in real life: we really all learn from each other AND have a lot of fun! I love being part of such a vibrant community!