WEST ELM Mania

Okay, I love WEST ELM. I promise I was not paid to say this! But it’s a fact. This most interesting company is growing at a very fast pace, introducing (still) affordable lines and great accessories, showcasing artists and designers, florists and other talented creators. I drove to Boston the other day to pick up some furniture at the West Elm Store on Brookline Avenue. A lovely sunny day, and a wonderfully styled store with such friendly customer service!

I met the very talented Becca Olcott, owner and florist at PETAL FLORAL DESIGN, presenting her wonderful bohemian floral creations at the WEST ELM Pop-Up Flower Shop. Now, what is that, you ask?! Fresh flowers and arrangement advice from a West Elm favorite local florist are offered on a few Saturdays in a few cities in the nation. A flower shop is literally set up temporarily for the day, as shoppers browse and stop to purchase flower arrangements or simply take in the beautiful selections.

WEST ELM Pop Up Flower Shop in Boston, MA with Petal Floral Design
Becca Olcott, owner of Petal Flower Design, at the West Elm store in Boston, MA
Becca Olcott from Petal Floral Design, and one of her amazing floral creations at West Elm Pop Up Floral Shop

 

Bouquet by Becca Olcott, Owner of Petal Floral Design, prepared for West Elm Pop-Up Flower Event

I am sure you will agree Becca’s creations are simply superb. I love that they don’t appear rigid and uptight but, rather, offer a relaxed yet subtle and refined assemblage. Becca Olcott specializes in weddings and social events in the new England Area.

On another note, here are a few photos of the superb styling I encountered at this West Elm location:

West Elm Pillow arrangement in soft grays and yellows.
Ash, Salesperson at Boston West Elm, demonstrating how comfortable the sofa is! Ash was very helpful with my purchases that day.

 

I particularly enjoyed the selection of white vases, containers, candlestick holders:

Collection of glass and ceramic containers at West Elm.
Colorful Napkins at West Elm.
Napkin holders. West Elm.

And finally, I thought this little CURIO table lamp was a smashing idea: The glass “cloche” allows you to display whatever strikes your fancy!

Curio Lamp by West Elm

 

Next post, I will share an article on lovely fabric prints I found at the Boston Design Center recently. Have a grand weekend!

Boy, Oh Boy, New Interior Design Photos Are In!

Last post, I discussed the process of working with a designer. But how does a designer showcase his/her work once a project is completed?

Interior Designers depend on good photographs to be able to show their hard work. We could not work without qualified and talented photographers. They are the window to our work! I personally tried to take my own interior design photos years ago when I started in this field, but I had to give up. My photos were frankly ugly and dark. They did NOT do me a service :-)

One of the most exhausting and rewarding part of our profession is getting those photos made. I say exhausting because photo sessions require a lot of work, involving staging the photos. One has to make sure no lampshade is crooked and no kleenex box has been forgotten on the window sill. Fabric on upholstery and pillows needs to look plumped up and not crumpled. The space has to  feel inviting and not too busy.

Last week was one of those weeks. After months and months of fine-tuning two rooms, making sure the client and designer were satisfied with the end result of the designs, I was ready to come in and shoot with my photographer, Boston based Dan Watkins.

On a sunny and unusually warm March day, we met on site to get started. I brought in props (flowers, vase, trays, throws, etc) and started prepping the rooms while Dan tested them for light. It is not unusual for use to move furniture around: dog beds and extraneous items need to be temporarily removed. Dan takes multiple shots with shades and curtains opened and closed so to photoshop the rooms later and edit sun spots, shading, light, window views.

Paying attention to so many little details is very trying. I get very tired and can’t wait to be done after 3 hours of constant vigilance. We wrap up and go for coffee. A week or so later, we agree on the right shot selections to edit. I am always overjoyed to see the results! All that hard work payed off!

Below are a few selections:

Media Room designed by Elza B. Design and photographed by Dan Watkins.

 

Media Room-Back detail of Wing Chair. Design by Elza B. Design, photo by Dan Watkins.

And another space:

Sitting Room designed by Elza B. Design and photographed by Dan Watkins.
Sitting Room designed by Elza B. Design and photographed by Dan Watkins.

 

For more photographs, make sure to visit our website at www.elzabdesign.com

Thanks for visiting, hope you enjoyed :-)